As part of the roll-out of its new brand across its network of over 850 service station forecourts in South Africa, Astron Energy has also launched its exciting new loyalty programme with total rewards worth R35 million in the offering.
Astron Energy’s Rewards programme seeks to award loyal customers by giving them the opportunity to win daily prizes. These range from fuel, convenience store, airtime, and Uber and Uber Eats vouchers, and so much more. In total, there is R35 million in Rewards as part of the new Astron Energy Rewards programme.
Astron Energy’s Rewards programme differs from most other loyalty programmes in the fuel sector due to its simplicity of use, but more importantly, by being more attainable and immediate.
How it works
Register through one of six different platforms:
- USSD*120*2274#
- WhatsApp 0860 300 860
- Via the Astron Energy Mobile App
- Visit astronenergy.co.za/rewards
- Ask your Astron Energy petrol attendant
- or scan QR code
Once registered, simply enter your cellphone number every time you fill up and you stand the chance to win daily rewards.
Simply more reasons to fill up with Astron Energy every day
The Rewards programme is part of Astron Energy’s enhanced customer value proposition and signals a move towards gamification for the modern, mobile and connected consumer.
Extensive research was conducted into trends in the global fuel industry and associated benefits contained in a range of loyalty programmes. It is clear that with most current rewards or loyalty programmes, the rewards or benefits are not as tangible, real or attainable. In many cases, consumers need to accrue sufficient points over an extended period of time to realise any true value.
Astron Energy’s Rewards programme is differentiated by being more attainable, immediate and simple to use.
The Rewards programme aims to surprise and delight and is an important part of Astron Energy’s ambition to be South Africa’s next biggest fuel brand.
Customers will still be able to earn and redeem Standard Bank UCount rewards points, while simultaneously participating in Astron Energy’s Rewards programme.
